
Initially, this jewely company requested some sort of symbol in their logo. Research showed that their competition relied soley on their own name, and the logo should be simple, authoritative typography. To add elegance, the “A” was crossed through by hand with a calligraphic brush.

Definitely a fun project, and the company loved the results!

This was a difficult departure from my usual style of creating a logo. I moved away from the ultra-clean and direct design, and was aiming for a more spontaneous and earthy image.

This logo was created for a corporate tech start-up.

This short-lived online clothing retailer needed a rugged and agressive image to appeal to their target market. The "Roadkill" lettering was drawn by hand with a custom brush in Illustrator.